The outdoors and clothing retailer L.L. Bean recently announce it was waiving shipping charges from now on. There will be no shipping charges on any order with no minimum order requirements.
Freeport, Maine based Bean joins Zappos.com in offering no-strings-attached free shipping across the board.
According to Steve Fuller, the company’s chief marketing officer, “our customers told us repeatedly, they did not want to pay for shipping,” Most purchases will be delivered free in two to five business days with no minimum order under the new policy. Charges are applicable on overnight or one-day delivery.
Strong results were achieved from a four month free shipping promotion for it’s L.L. Bean Visa Card holders. The company has been testing the free shipping waters for the past three years. Bean is returning to the free shipping model used in its early days by its founder, Leon Leonwood Bean. As a catalog company, Bean shipped free merchandise until 1992.
Will L.L. Beans free shipping policy for all orders effect your decision to order online from their website?